Best practice: Use the Call to Action link

Call to Action (CTA) links appear as a blue bar at the end of the article and are used to lead the reader to related content on YSM and Yale Medicine websites. This encourages our readers to more fully engage with our content and work and also improve our SEO (search engine optimization) — a win-win for communications efforts.

For example, if you’re writing an article about an upcoming conference, you may want to use the CTA link to point to a registration page. If you’re writing an article about a notable research discovery, you may want to link to your department’s research page on your website so readers can learn more.

Example of CTA fields filled out in Beatrix Article Editor.

Example of a CTA on the published article.